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Page CTR & Page eCPM [?]

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top channels per click karo

3. Sorry.

CTR stands for clickthrough rate, and in the simplest form, it is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is viewed. In other words, it is the percentage of how many clicks an ad received (based on how many views it received).

To figure up your CTR, divide your number of clicks by the number of impressions.

(# of Clicks)
------------------
(# of impressions)

Hope this helps!

Another Explaination:

CTR is click-through-rate.
If the impression is 1000 and you get 10clicks, that means your CTR is 1%.

eCPM is effective cost per thousand impression. That means, if you have 2000 page impressions and your clicks earned you \$10, your eCPM would be \$5. That is your earning for every thousand impressions.

So, to sum them all up, lets take this example:
You have 10,000 page impressions and 200 clicks and earned \$300.
Your CTR is 200/10,000 * 100% = 2%
Your eCPM is \$300/10,000 * 1000 = \$30

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Ghulamenabi (30th November 2009)

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