1. Make a plan on paper first – nothing fancy and just use a pencil. Included in this plan is Keyword research. Don’t skimp here because this sets the direction and you don’t want to waste your time. I have and it’s not pleasing.
2. Commit to quality in every case – don’t swerve from this, no matter what!
3. Try to stay with your own original content. You can have content written for you but again – try to stay with original work as much as you can
4. Study On-page optimization - it’s not a science degree, you’ll pick it up quickly
5. Also study Off-page optimization (this is important). Spend some time doing this until you understand it
6. Understand back linking – this is a must and is strongly related to the point I mentioned above. Reciprocal linking is OK but no where near as important as back linking
7. Learn all about Anchor Text - also essential for back linking value and search engine positioning
8. Don’t spend too much time on the aesthetics. There’s a lot to be said for a pleasant looking site but your audience will be more than pleased with quality content and the ease of moving around your site
9. Make it easy for people to promote your site with Tags, Inform A Friend links, Add To Favorites button, Link To Me, articles, reports etc.
10. Be honest, Don’t try the cheating way. I have heard of someone who built a site over 2 years and then experimented with Black Hat software and now he’s off the air (sandboxed) for possibly 6 months and then he’ll be observed for a long time to come with that site. 2 years of hard work down the gurgler (for 6 months).
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